A management novel · One chapter a week

The Last 10%

When AI agents do almost everything, where do people still grow?

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Cover of The Last 10%: three people on a rocky ledge looking toward a lighthouse by the river
This weekChapter 4 · Selling an IdeaThắng Tất has an idea that could change how Hải Đăng sells to one-person CEOs. The problem is that in the all-hands meeting, only the loud get heard.The Vietnamese edition runs ahead: 4 chapters out in Vietnamese, 3 in English.Releasing31%Read what’s out so far →
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“At Hải Đăng, agents did ninety percent of the work. Thắng Tất handled the last ten.”
  • 90 dots: the work agents do
  • 10 dots: the part that is still human
The story

A company that rents out AI agents, and the twelve people behind it

Hải Đăng, Vietnamese for “lighthouse”, rents out AI agents by the month. Its customers are more than ten thousand companies run by a single CEO: a yarn shop owner, a dentist, a small garment workshop, each with a team of agents that keep the books, greet customers and answer messages at midnight.

Behind the platform, the actual humans barely fill two rows of desks. They take the cases the agents cannot solve. And they have started to wonder: if a machine can do ninety percent of my job, what is the other ten percent?

The book places old lessons about how people work together in a world their authors never imagined. Mostly, they hold even better.

The second row of desks

Three people who walk with you through the whole book

The protagonist

Trần Thắng Tất

Two years in, fast at his job, fourth on the speed leaderboard. Everything is fine, so fine that he has nothing left to write in his notebook.

One of the first hires

Nguyễn Lực Sỹ

Among the first people at Hải Đăng. Quiet, but he remembers every customer who had to report something a third time.

The team lead

Trung

Almost twenty years of work, from call centres staffed entirely by people to the age of agents. Always carries a worn old book, and only likes to talk in places with no meeting tables.

Each chapter opens with

A story at Hải Đăng

A hard case, a meeting, an afternoon by the river.

Woven through

Theory corners

The story set beside well-tested management research, from Toyota’s Kaizen to psychological safety.

Each chapter ends with

For you

A few questions to take back to your own work.

Contents

Twenty chapters, from one person to a whole company

Read in EnglishReleasingAlso available inComing soon

Part I · Those Who Still Feel It

  1. 01Where It HurtsKaizen · small wins
  2. 02The ImmigrantDouble-loop learning · deliberate practice
  3. 03Today, Like YesterdayStatus quo bias · growth mindset
  4. 04Selling an Idea31%ReleasingPsychological safety · Jobs to Be Done

Part II · Small Team, Big Work

  1. 05Hard Problems Are MagnetsGoal-setting theory · rewarding A, hoping for B
  2. 06People Unlike UsDiversity beats ability · groupthink
  3. 07The Right People on the Bus“First who, then what” · collective intelligence
  4. 08Praise Now, Criticize HonestlyRadical Candor · just culture
  5. 09Give Goals, Not MethodsMission command · intrinsic motivation

Part III · When the Company Grows Up

  1. 10The Number-One DiseaseThe innovator’s dilemma
  2. 11The CraftsmanThe craftsman · pride in work
  3. 12Feeling for the StonesFast decisions with incomplete information
  4. 13Customers Are Not KPIsGoodhart’s law
  5. 14The Fear of Getting BigHow organizations grow
  6. 15Culture Fills the GapsThree levels of culture

Part IV · The Last 10%

  1. 16The Irony of AutomationThe ironies of automation
  2. 17The Good ListenerListening that helps people change
  3. 18Just Enough Fear“Only the paranoid survive”
  4. 19The Back RowManagement by walking around
  5. 20The Next OneLeaders grown from within

Epilogue · Where There Is a Will. One more afternoon by the river, but this time it is Thắng Tất holding the old book.

Sample · Chapter 1

Where It Hurts

The Third Report

At Hải Đăng, agents did ninety percent of the work. Thắng Tất handled the last ten.

Hải Đăng, Vietnamese for “lighthouse”, rented out AI agents. Its customers were a new kind of business that had sprung up over the past few years: the one-person company. A single CEO, backed by a team of agents rented by the month. An accounting agent, a sales agent, a customer care agent, a purchasing agent. More than ten thousand companies like that ran on Hải Đăng’s platform. Behind the platform, the actual humans barely filled two rows of desks.

Trần Thắng Tất sat in the second row, on the customer operations team. His job was to handle the cases agents couldn’t resolve on their own, or the ones where a CEO didn’t like how an agent had resolved them. Each case arrived on his screen with a short chime. Two years, about a hundred chimes a day. So many that some nights, lying in bed, he could still hear them.

Thắng Tất was fast. He could read a conversation between a CEO and an agent in seconds, spot exactly where the agent had misunderstood, fix the configuration and close the ticket. Last week’s leaderboard ranked him fourth for handling time. He wasn’t the best, but nobody ever complained about him either.

And that was the problem. Everything was fine.

On his first day, Thắng Tất had been so nervous he read every line of an agent’s reasoning like a detective novel. He filled three pages of a notebook with the kinds of mistakes agents tended to make, and kept asking the trainer why the sales agent greeted customers so stiffly. Now the notebook sat in a drawer, its cover gathering dust. He didn’t need it anymore.

Chapters 1 to 3 are out. The book is available on Amazon.

Keep reading Chapter 1Get the book
Beyond the chapters

Thắng Tất’s Notebook

9 lessons Thắng Tất wrote down across the first 3 chapters, gathered on one page. It grows every Monday.

Open the notebook →
Follow the story

A new chapter every week

If you finish a chapter wanting to argue with Trung, or to stand up for Thắng Tất, the book has done its job.

The bookThe Last 10% is available now on AmazonBuy on Amazon
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